TikTok is introducing a updated setting that permits them to reduce the volume of artificial intelligence-produced content appearing in their streams. This move comes as the service revealed that it now features over 1 billion content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a widespread launch. This advancement coincides with a increase in content created by AI, spurred by new video-generation tools.
AI Content on Other Platforms
Recent reports that nearly a tenth of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a label for substandard, bulk-generated content that is typically nonsensical or surreal.
Based on user feedback that a lot of users like content created using AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the power to see more or less of that, according to their own likes,” said a spokesperson.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its app tagged as artificially created. In total, in excess of 100 million media items are uploaded to the platform daily, making AI-generated material a relatively small portion of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the level of artificial media they view by accessing the “manage topic” option in the platform and picking “AI-generated content”. Additional categories that can already be modified under the tool cover news, style, beauty, and movement.
Content Labeling and Policies
TikTok’s policies oblige creators to tag “realistic” AI-generated content, and it bans malicious fake videos of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the platform will now add an artificially created tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This measure is intended to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
The company is additionally establishing a two million dollar educational fund for specialists and institutions to develop informative material about responsible artificial intelligence. This program will benefit non-profit groups focused on educating coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, during discussion over intentions to cut jobs for hundreds of review team members in the UK. The company is planning to reduce a significant number of roles in its user protection division in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but AI can shield workers by filtering out the most distressing content prior to it is viewed by staff. The company stated a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
